More Than Clothing,
A Quiet Rebellion
Welcome to BEING.
We don’t believe you have to shrink to fit in. We believe in showing up fully, messy, powerful, soft, bold, evolving.
BEING was born out of a simple but radical idea:
What if you didn’t have to become anything, just BE who you already are?
Founded by Keona T. Ellerbe, a woman who has walked through reinvention, release, and radical truth-telling, BEING is more than just a clothing brand. It's a movement, a wearable reminder that you don’t have to explain, edit, or dim your light to take up space.
Each piece is designed to feel like you, rooted in your truth, aligned with your voice, and unapologetic in presence.
This is for the woman who has spent years hiding her brilliance.
For the man learning to speak his truth.
For the soul ready to breathe and be.
Because sometimes, the boldest thing you can do…
is BE.
What We Stand For:
Authenticity over approval
Expression over perfection
Comfort that speaks loudly
And we believe that BEING should go beyond the fabric. That’s why a portion of every purchase helps support The Hearts Hello Foundation, providing mentorship, emotional wellness tools, and real-life resources to college students from underrepresented communities. Because showing up as your full self is easier when someone has your back.
This brand was made for the real ones, the deep feelers, truth seekers, purpose chasers, and heart-led leaders.
Welcome home.
This is BEING.
We don’t believe you have to shrink to fit in. We believe in showing up fully, messy, powerful, soft, bold, evolving.
BEING was born out of a simple but radical idea:
What if you didn’t have to become anything, just BE who you already are?
Founded by Keona T. Ellerbe, a woman who has walked through reinvention, release, and radical truth-telling, BEING is more than just a clothing brand. It's a movement, a wearable reminder that you don’t have to explain, edit, or dim your light to take up space.
Each piece is designed to feel like you, rooted in your truth, aligned with your voice, and unapologetic in presence.
This is for the woman who has spent years hiding her brilliance.
For the man learning to speak his truth.
For the soul ready to breathe and be.
Because sometimes, the boldest thing you can do…
is BE.
What We Stand For:
Authenticity over approval
Expression over perfection
Comfort that speaks loudly
And we believe that BEING should go beyond the fabric. That’s why a portion of every purchase helps support The Hearts Hello Foundation, providing mentorship, emotional wellness tools, and real-life resources to college students from underrepresented communities. Because showing up as your full self is easier when someone has your back.
This brand was made for the real ones, the deep feelers, truth seekers, purpose chasers, and heart-led leaders.
Welcome home.
This is BEING.
